As server-to-server (S2S) tracking continues to grow, advertisers will require technology that ensures the accurate reporting of identifiers more than ever before. While an increase in identifiers will help marketers understand their consumers’ conversion paths, it will also create an upsurge in data that marketers must be able to assemble and analyze to effectively evaluate the ROI of their campaigns. Pernix’s sophisticated technology simplifies complex data tracking so clients can easily report and recognize effective partners and eliminate ineffective spend.
Spearheaded by a team of industry leaders with decades of experience breaking through industry and technological borders to employ customized solutions for clients, Pernix is powered by the insights obtained from leaders who have dedicated their careers to understanding and tackling effective trackable performance for marketers. As we further our relationship with our partners, we’re here to help you integrate Pernix into your chosen attribution model so you can understand how to optimize campaigns according to your own business model. We also offer attribution audits and services.
Through innovative technology, Pernix guarantees advertisers have complete transparency and control of the digital marketing attribution ecosystem. Pernix integrates directly into advertisers’ attribution logic so networks can allocate spending based on their chosen attribution model. We’re bringing transparency to digital marketing attribution so clients can understand how their investments are performing and focus on optimizing campaign performance.
Agility is one of our core values at Pernix. We understand digital marketing demands versatility and that’s why we’re built to adapt to clients’ needs at a moment’s notice and across any attribution model. As a pure server-side solution, Pernix will provide a definitive look at where your marketing investment is going no matter what conditions your brand encounters in the digital marketing ecosystem. We’re able to pull complex data from multiple affiliate networks—across numerous time zones and currencies—and reconcile it on a single platform.
When partnering with Pernix, customers may notice a change in the performance analytics they see in the marketing platform(s). While these analytics may look they’re going up and down, this is not the case. As Pernix was designed to put truth at the heart of a revitalized partnership marketing approach, performance numbers will be altered to reflect the actual performance they were driving in the first place.
By integrating directly into your chosen attribution model, Pernix ensures that your analytics and marketing platforms are effectively communicating with each other throughout the day, no matter the circumstance. In some cases, there may be platform limitations that hamper this, however.