JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF0Zm9ybS5saW5rZWRpbi5jb20lMkZpbi5qcyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJJTiUyRlNoYXJlJTIyJTIwZGF0YS11cmwlM0QlMjJodHRwcyUzQSUyRiUyRnBlcm5peC5pbyUyRmRyZWFtLWJpZ2dlci13aGF0LXdvdWxkLXlvdS1kby1pZi15b3Uta25ldy1ldmVyeS1zYWxlLXdhcy1pbmNyZW1lbnRhbCUyRiUyMiUzRSUzQyUyRnNjcmlwdCUzRQ== One of the things that brands question in the affiliate channel, and rightly so, is whether or not the sales that they are paying affiliates for are sales they...
Posted by | January 21, 2020
JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF0Zm9ybS5saW5rZWRpbi5jb20lMkZpbi5qcyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJJTiUyRlNoYXJlJTIyJTIwZGF0YS11cmwlM0QlMjJodHRwcyUzQSUyRiUyRnBlcm5peC5pbyUyRjMtcmVhc29ucy13aHktaXRzLWltcG9ydGFudC10by1hbGlnbi1hbGwtb2YteW91ci1tYXJrZXRpbmctYWN0aXZpdGllcy10by1vbmUtc291cmNlLW9mLXRydXRoJTJGJTIyJTNFJTNDJTJGc2NyaXB0JTNF When it comes to digital marketing, companies have more choices than ever before and it seems that there are new approaches popping up every day to accommodate a constantly...
Posted by | January 14, 2020
JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF0Zm9ybS5saW5rZWRpbi5jb20lMkZpbi5qcyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJJTiUyRlNoYXJlJTIyJTIwZGF0YS11cmwlM0QlMjJodHRwcyUzQSUyRiUyRnBlcm5peC5pbyUyRmhvdy1pbmNyZW1lbnRhbGl0eS10ZXN0aW5nLWNhbi1oZWxwLXlvdS1yZWltYWdpbmUteW91ci1hZmZpbGlhdGUtcHJvZ3JhbSUyRiUyMiUzRSUzQyUyRnNjcmlwdCUzRQ== The term ‘incrementality,’ a buzzword that’s getting plenty of renewed attention in the affiliate marketing industry, has been around for quite some time. In a nutshell, incrementality refers to...
Posted by | January 10, 2020
JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF0Zm9ybS5saW5rZWRpbi5jb20lMkZpbi5qcyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJJTiUyRlNoYXJlJTIyJTIwZGF0YS11cmwlM0QlMjJodHRwcyUzQSUyRiUyRnBlcm5peC5pbyUyRnBlcm5peC11c2Vycy1zZWUtcm9hcy1saWZ0LWFtaWRzdC1ob2xpZGF5LXNwZW5kaW5nJTJGJTIyJTNFJTNDJTJGc2NyaXB0JTNF In the wake of the 2019 holiday season, we took a look at how brands that are using Fuse by Pernix in their affiliate programs fared amidst the fervor...
Posted by | January 8, 2020
JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF0Zm9ybS5saW5rZWRpbi5jb20lMkZpbi5qcyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJJTiUyRlNoYXJlJTIyJTIwZGF0YS11cmwlM0QlMjJodHRwcyUzQSUyRiUyRnBlcm5peC5pbyUyRnBlcm5peC1hLXRyYWNraW5nLXNvbHV0aW9uLXRoYXRzLW9uLXlvdXItc2lkZSUyRiUyMiUzRSUzQyUyRnNjcmlwdCUzRQ== As more and more brands start shifting to a data-driven marketing approach, the performance marketing space needs to evolve in tandem. Performance marketing was built on the idea that...
