Dana M

Posted by | February 4, 2020
Dream Bigger: What would you do if you knew every sale was incremental?

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Posted by | January 21, 2020
3 Reasons Why It’s Important to Align All of Your Marketing Activities to One Source of Truth

JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF0Zm9ybS5saW5rZWRpbi5jb20lMkZpbi5qcyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJJTiUyRlNoYXJlJTIyJTIwZGF0YS11cmwlM0QlMjJodHRwcyUzQSUyRiUyRnBlcm5peC5pbyUyRjMtcmVhc29ucy13aHktaXRzLWltcG9ydGFudC10by1hbGlnbi1hbGwtb2YteW91ci1tYXJrZXRpbmctYWN0aXZpdGllcy10by1vbmUtc291cmNlLW9mLXRydXRoJTJGJTIyJTNFJTNDJTJGc2NyaXB0JTNF When it comes to digital marketing, companies have more choices than ever before and it seems that there are new approaches popping up every day to accommodate a constantly...

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Posted by | January 14, 2020
How Incrementality Testing Can Help You Reimagine Your Affiliate Program

JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF0Zm9ybS5saW5rZWRpbi5jb20lMkZpbi5qcyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJJTiUyRlNoYXJlJTIyJTIwZGF0YS11cmwlM0QlMjJodHRwcyUzQSUyRiUyRnBlcm5peC5pbyUyRmhvdy1pbmNyZW1lbnRhbGl0eS10ZXN0aW5nLWNhbi1oZWxwLXlvdS1yZWltYWdpbmUteW91ci1hZmZpbGlhdGUtcHJvZ3JhbSUyRiUyMiUzRSUzQyUyRnNjcmlwdCUzRQ== The term ‘incrementality,’ a buzzword that’s getting plenty of renewed attention in the affiliate marketing industry, has been around for quite some time. In a nutshell, incrementality refers to...

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Posted by | January 10, 2020
Pernix Users See ROAS Lift Amidst Holiday Spending

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Posted by | January 8, 2020
Pernix: A Tracking Solution That’s on Your Side

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