About

Digital marketing—and partner-driven marketing in particular—can be tough. We should know. We’ve been there from the start.

Since the early 2000s, we have seen too many situations with advertisers, technologies, and partners where the numbers just don’t add up. Too often, we’ve had to take action in order to “right” unaligned numbers. We’ve watched brands lower commissions, switch technologies in search of more accurate attribution, and even cut their investments in the channel entirely—all due to a lack of trust in third-party attribution.

After many years of watching the same scenario play out over and over, we realized that too many of the innovations in our space—and the bustle around “managing” them—are just siloed solutions to a much deeper problem. To remain relevant, our industry would need to evolve its core premise in a way that put the customer first.

We asked ourselves: Why abide by artificial restraints? Why not create technology that gets at the heart of these issues? A tool that helps create trusted and valuable partnerships by ensuring full alignment? That can be used on any platform: that is easy to implement; and that, most importantly, provides raw truth to clients seated around the board room table?

Pernix is the answer to those questions—and, we hope, the start of a movement within the digital marketing ecosystem. We created Pernix because we wanted to make the tools that will govern the future of our industry and promote its continued growth. Founded by members of the PartnerCentric leadership team, Pernix maintains an advisory board made up of true innovators in their respective spaces. Our founders live these challenges every day. They provide guidance and advice, and are backed day-to-day by an expert team of product-driven developers and marketers in their efforts to reinvent digital marketing

Core Pernix Team

DAVID ANTLEY

PERNIX ACTING GENERAL MANAGER

DON KEEFE

PRODUCT MANAGER

PAUL SHERER

DEVELOPER

SHAUN FRISBEE

SENIOR DEVELOPER

Pernix Founding Advisors

STEPHANIE HARRIS

Stephanie Harris is a co-founder of Pernix and the owner and CEO of PartnerCentric. She has spent the last fifteen years producing innovative, award-winning digital marketing campaigns. Known for implementing the latest technologies and innovations in the performance marketing space, she began her digital marketing career on the brand side, working at a leading enterprise company. Since then, she has managed the portfolios of dozens of the largest and most well-known e-commerce performance programs.

Stephanie has directed the funding and development of the first technology department of its kind in an outsourced program management business. Thanks to these efforts, PartnerCentric has created several integral proprietary solutions that were industry firsts. The Pernix philosophy is born of those experiences and a vision to break down borders and create category-defining products that push the industry forward, not just for one set of clients, but for all.

TOM RATHBONE

With over a decade of experience, Tom is a leading player in the performance marketing industry with expertise in tracking, attribution, and analytics. As head of technology at PartnerCentric, Tom evolved as the agency’s go-to person for addressing attribution alignment, tracking challenges with any number of different third party tracking tools, integrating new clients and campaigns, and addressing general technical concerns with brands. Through this work, he became frustrated with the lack of clarity and misalignment with marketing dollar spend. It became apparent that the status quo was not serving the customer, and an independent solution was needed.

As a founding advisor of Pernix, he oversaw the initial patenting process and product development of this independent platform solution. As the vice president of strategic initiatives at PartnerCentric, Tom develops and maintains a strategic vision to define rules for engagement with vendors and partners from all sides. Additionally, he focuses heavily on strategic planning (including new strategic ventures), innovation, and new technologies that ensure leading-edge digital marketing, and acts as product advisor for a number of technology partners.

JULIE AVILA

Julie Avila has spent the last nineteen years helping businesses ranging in size from enterprise to start-up—in dozens of different industries—to achieve their digital business goals. She advises them on the fastest routes to ROI, innovative methods for re-investment in the performance marketing landscape, and the strategic implementation of key relationships.

In addition to being a founding advisor of Pernix, she serves as COO of PartnerCentric, where her responsibilities include: driving the company to achieve and surpass sales; ensuring profitability; managing cash flow and business goals and objectives; and implementing plans for the operational infrastructure of systems and personnel.

Advisory Board

DAVID VAVRASEK

HEAD OF PEOPLE, CAPSULE

PATRICK ALBANO

CRO, SIDE STREET VENTURES

ALEXANDRA THERIAULT

VP, CLIENT SUCCESS, LOTAME

RYAN DONOHUE

SENIOR PRODUCT MANAGER,
MAVRCK

Making Truth Simple

Our mission is to create technologies that align truth with purpose. We give advertisers the tools to create greater transparency and improve control in the realm of digital marketing.

Careers

While we are not currently hiring, we would love to connect with qualified professionals who are interested in the next revolution in digital marketing. If that sounds like you, please get in touch by emailing us at careers@pernix.io.

CONTACT US

To get in touch with the Pernix team, please click below or email hello@pernix.io

CONTACT US